Animals Try Extreme Sports in GoPro's Fun Ad Tied to The Secret Life of Pets

Mostly in pursuit of food

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You probably know your pug's idea of a good time is snatching a hot dog from some hapless man. You might not know the lengths to which your pug is willing to go to get there.

Canine criminal genius features prominently in this a new ad jointly promoting camera brand GoPro and the upcoming feature film The Secret Life of Pets. The two-minute spot pairs live-action footage of humans engaging in extreme sports with special animations of their furry counterparts doing the same—like Mel, the barrel-shaped, squashed-face dog who will happily bungee jump from a city rooftop to better grab a frankfurter from his unsuspecting prey below.

GoPros adorn the heads of humans and animals alike—a wingsuit flyer parallels a hotshot parakeet (perhaps, in the end, not as brave as he might fancy himself); a pair of skateboarders set up a clip of another airborne stunt caper (it's only natural that...

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