Marketing Challenge: What To Do With the Trump Brand?
Performance Marketing
What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms that start at $400; golf club memberships for [...]
7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter
Performance Marketing
For many sports fans, Twitter is still the social media platform of choice.
Infographic: Golf’s Top Social Brands Going Into Masters Weekend
Performance Marketing
As golf fans tune in this weekend to see if American Jordan Spieth can hold on to win his first Masters Tournament—he built a five-stroke lead on Thursday and Friday—marketers [...]
Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods
Creativity
In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods.
KPMG’s First Ad Campaign in a Decade Features Golf Stars Stacy Lewis, Phil Mickelson
Brand Marketing
Accounting firm KPMG has released its first ad campaign in roughly a decade, boasting a focus on women's leadership. The new spots feature golf stars Stacy Lewis and Phil Mickelson, [...]
And Now Even Wearables Have Programmatic Ads
Performance Marketing
Programmatic advertising—a burgeoning medium for desktop, tablet and smartphone marketers—is now happening via smartwatches.