Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods

From fan to heir apparent

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods.

The young boy watches Woods play, puts his posters up in his room, and experiences his own victories and losses as he plays the game himself. The film culminates with a scene of current-day superstar McIlroy teeing off after Woods at the start of a round.

Created by Wieden + Kennedy, the spot is lovely and inspirational.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in