Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods

From fan to heir apparent

In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods.

The young boy watches Woods play, puts his posters up in his room, and experiences his own victories and losses as he plays the game himself. The film culminates with a scene of current-day superstar McIlroy teeing off after Woods at the start of a round.

Created by Wieden + Kennedy, the spot is lovely and inspirational. It's also not the first time McIlroy and Woods have appeared in a Nike Golf ad together. This follows the funny and very popular "No Cup Is Safe" spot from 2013, although with a completely different tone.

After signing McIlroy, 25, to a five-year contract in 2013, it's clear Nike wants to position him as the heir to Woods, 39. And McIlroy is showing signs of living up to that hype—he's won four majors now, though of course it's a long way from Woods' 14.

"It's been an incredible journey for me, going from massive fan to competitor," McIlroy said in a statement. "To think that not too long ago I was that little boy watching him on TV to where I am now. It's been a cool journey and I'm very lucky I get to compete with and against him, because he inspired me as a kid and he inspires me now. He's the best player I've ever seen."

CREDITS

Client: Nike Golf

Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Chris Groom, Stuart Brown

Copywriter: Brock Kirby

Art Director: Derrick Ho

Producer: Jeff Selis

Interactive Strategy: Reid Schilperoort

Strategic Planning: Andy Lindblade, Brandon Thornton

Media, Communications Planning: Alex Dobson, Jocelyn Reist

Account Team: Alyssa Ramsey, Rob Archibald, Heather Morba, Ramiro Del-Cid

Business Affairs: Dusty Slowik

Project Management: Nancy Rea

Executive Creative Directors: Joe Staples, Mark Fitzloff

Head of Production: Ben Grylewicz

Production Company: Biscuit Filmworks

Director: Steve Rogers

Executive Producer: Holly Vega

Line Producer: Vincent Landay

Director of Photography: Nicolas Karakatsanis

Editing Company: Joint Editorial

Editor: Peter Wiedensmith

Post Producer: Leslie Carthy

Post Executive Producer: Patty Brebner

Visual Effects Company: The Mill

Visual Effects Supervisor: Tim Davies

Visual Effects Producer: Will Lemmon

Composer: Ludovico Einaudi

Song: Nuvole Bianche

Digital / Interactive:

Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Chris Groom, Stuart Brown

Copywriter: Brock Kirby

Art Director: Derrick Ho

Producer: Jeff Selis

Interactive Strategy: Reid Schilperoort

Strategic Planning: Andy Lindblade, Brandon Thornton

Media, Communications Planning: Alex Dobson, Jocelyn Reist

Account Team: Alyssa Ramsey, Rob Archibald, Heather Morba, Ramiro Del-Cid

Executive Creative Directors: Joe Staples, Mark Fitzloff

Agency Executive Producer: Ben Grylewicz

Digital Designer: Rob Mumford

Executive Interactive Producer: Patrick Marzullo

Content Producer: Byron Oshiro

Broadcast: Jeff Selis

Art Buying: Amy Berriochoa

Photographer: Luke Delong