Bubba Watson's Jetpack: The Story Behind Oakley's Latest Insane Golfing Vehicle

How Thinkmodo pulled off its loftiest brand stunt yet

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At the Olympics, golfer Bubba Watson will be walking the course like everyone else. But don't be surprised if someone asks him about his insane jetpack golf cart.

That's because the colorful 37-year-old Floridian has been promoting just such an airborne vehicle in his latest viral video for Oakley sunglasses.

The spot, which has almost 1 million views on YouTube, doubles as an Olympics promo for Oakley. A number of competitors in Rio will be wearing the brand's Prizm shades, which are customized by sport to help athletes see their playing fields more clearly.

"Bubba's Jetpack" will probably remind you of "Bubba's Hover," the hovercraft golf cart that Watson was seen tooling around in three years ago.

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