The insurance company owns three of the top 10 ads, and uses memorable, if cringeworthy, humor to spark conversation.
We come from different places, have our individual jobs, families, hobbies, charms, quirks and beliefs. But among the things we all have in common: everybody everywhere knows somebody who's a giant asshole.
When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face paint and singing my goddamn lungs out.
TBWA\Chiat\Day has poached a veteran copywriter and co-leader of The Martin Agency's Geico account to help grow its New York creative department.
Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in many cases, more fun or innovative or just plain weird—than the TV work. We saw this with the Ice T work last month, and it's been true going back to the "Momversations" campaign with actress Cindy Drummond late last year. Now, The Martin Agency has unveiled another fun TV-spot-plus-online-extras campaign, this time featuring some garbage-scavenging raccoons.
Everybody's trying to get in with an esports team ... even Geico. In an unexpected web series released in August, Geico-sponsored Team SoloMid (TSM) have moved into a new neighborhood. Convinced that the pro players are actually hackers, a nosy next-door neighbor named Russell drops in to investigate. (A dolly stacked with Geico swag also makes an appearance, but that's pretty much the brand's only imposition in episode one.)
Geico has tapped Ice T as the latest cameo in its ongoing "It's Not Surprising" campaign. And while that may be a surprising follow-up to guys like Marco Polo, he breathes comical new life into the ongoing shtick. The rapper takes a break from his packed film and TV career to appear as The Martin Agency's latest punch line. The first ad has a pretty basic setup: Neighborhood regulars, passing by a lemonade stand, lean toward the kids and conspiratorially ask, "Is that iced tea?" "Nope, it's lemonade," they reply, with growing frustration.
One of the last places you'd expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch of kids during a round of the modern-day water game Marco Polo.
It turns out there are advantages to being an alligator, like dodging the check when eating out with friends because your arms are just too short to reach it. That's the premise of the latest gag in Geico's charmingly ridiculous "It's What You Do" campaign. In the 30-second ad, a talking reptile in human clothing does a poor job of pretending to want to pick up the tab—and inevitably failing—after going for Chinese with some coworkers. (They seem used to it.)
Geico and The Martin Agency had a huge hit with their "Unskippable" preroll campaign on YouTube last year, which Adweek named the best campaign of 2015. This year's follow-up campaign, though, needed a completely new hook—because the YouTube buy this time involves 15-second prerolls where no skip button appears at all. But don't worry. Geico still has you covered.