The Scavenging Raccoons From Geico's New TV Ad Are Doing Gross Cooking Demos Online

The Martin Agency dreams up Raccookin'

Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in many cases, more fun or innovative or just plain weird—than the TV work.

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