What Location Intelligence Can Tell You During Movie Awards Season

With awards season in full swing, movie lovers are flocking to cinemas to catch the performances that could bring home a statuette. But what are they doing when they’re not […]

Could Foursquare’s Robust Set of Retailer-Friendly Data Renew Acquisition Interest?

The digerati has, at times, been snarky toward Foursquare (people still use Foursquare?), but the 7-year-old company has seemingly ignored the snide social media commentary and kept its nose to the grindston

Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters

Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served.

6 Digital Marketing Stats That Caught Our Eye This Week

Check out these six digital marketing stats that grabbed our attention this week.

Foursquare Is Now Running Video Ads on Its Swarm App

Foursquare is currently running video ads on its Swarm app for Herradura Ultra, a Brown-Forman tequila brand made by the Tequila Herradura distillery in Mexico.

Foursquare Is Debuting a Dashboard for Its Intriguing Foot Traffic Measurement System

Five months after Foursquare debuted Attribution Powered by Foursquare, the company is adding a dashboard to the system to give brands real-time insights to campaigns. 

How Chipotle’s Food Scares May Be Affecting Foot Traffic and Sales

Foursquare's data points are becoming a bigger part of its business, and this week it flexed a little muscle in that regard.

Facebook Debuts ‘Lift API’ to Give More Marketers Ability to Study Ads’ Impact

In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is characterizing as tests. 

8 Notable Startups at SXSW in Recent Years That Were Breakouts or Busts

A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video […]

Why Measuring the Impact of Digital Ads on Retail Foot Traffic Is One of Tech’s Hottest Areas

While Foursquare yesterday unveiled an offline sales attribution program that grabbed the marketing world's attention, it's not the only player trying to make noise right now in the white-hot, digital ad measurement s