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Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served.
Snapchat advertisers now have access to Foursquare's data points that map 90 million locations when running geofilter campaigns. (Geofilters are the colorful graphics that overlay photos and video.) While Snapchat started offering location data to geofilter advertisers a year ago, brands in theory will now be able to create more targeted and specific parameters for geofilters using Foursquare's data.
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