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While Foursquare yesterday unveiled an offline sales attribution program that grabbed the marketing world's attention, it's not the only player trying to make noise right now in the white-hot, digital ad measurement space. On Tuesday, tech companies Goodway Group and AdTheorent are announcing their own products that attempt to bridge the gap between digital promos and brick-and-mortar retail.
Goodway Group is debuting Validate360, which, like Foursquare's attribution program, offers control-group versus test-group analysis of how digital ads are performing.