Why Measuring the Impact of Digital Ads on Retail Foot Traffic Is One of Tech's Hottest Areas

3 new products already this week

While Foursquare yesterday unveiled an offline sales attribution program that grabbed the marketing world's attention, it's not the only player trying to make noise right now in the white-hot, digital ad measurement space. On Tuesday, tech companies Goodway Group and AdTheorent are announcing their own products that attempt to bridge the gap between digital promos and brick-and-mortar retail.

Goodway Group is debuting Validate360, which, like Foursquare's attribution program, offers control-group versus test-group analysis of how digital ads are performing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in