Why Measuring the Impact of Digital Ads on Retail Foot Traffic Is One of Tech's Hottest Areas

3 new products already this week

While Foursquare yesterday unveiled an offline sales attribution program that grabbed the marketing world's attention, it's not the only player trying to make noise right now in the white-hot, digital ad measurement space. On Tuesday, tech companies Goodway Group and AdTheorent are announcing their own products that attempt to bridge the gap between digital promos and brick-and-mortar retail.