Serial Is Landing on Pandora With the Backing of Big Brand Advertisers
Performance Marketing
Buoyed by WBEZ Chicago's runaway hit Serial last year, music-streaming service Pandora wants in on the podcasting craze, and it's bringing in big brands to sponsor the content.
Esurance Suits Up for an In-Game Ad on the Super Bowl, a Year After Its Postgame Coup
Brand Marketing
After thumbing its nose at the in-game advertisers on last year's Super Bowl, Esurance is set to become one of them.
24 Hours in Advertising: Tuesday, Jan. 20, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Why Esurance Quickly Took Down This Billboard, Even Though It Looks Fine
Creativity
Esurance learned a fun lesson this week: Always take a few hundred steps back and see how your billboard looks from a distance.
U.S. Open Sponsors Will Serve On-Site Digital Activations to Tennis Fans
Brand Marketing
When the hordes of spectators descend on the Billie Jean King National Tennis Center in Queens, N.Y., this week for the U.S. Open, brands will pull out all the stops [...]
San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program
Performance Marketing
The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today.