Doubleclick

Google Is Targeting Travel Marketers to Buy Native Programmatic Ads

In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands.

With These Products, Google Is Beefing Up Its Push Into TV

When you do a Google search for "TV is dead," you get 338 million results. Daniel Alegre, Google's president of global partnerships, says he's "not going to be person 338 million and one."

Online Ads for High-Paying Jobs Are Targeting Men More Than Women

A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men.

Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today.

Twitter Hatches a Google Deal Amid Disappointing Earnings

On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business.

Google Builds a Data Platform That’s the Last Piece of Its Ad Empire

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans.

Facebook Brings New Partners Into Its Ad Network of the Future

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms.

Check Out Paper’s Staggering Traffic From Its #BreakTheInternet Kim Kardashian Cover

Here are this week's 10 most compelling data points from the digital marketing space, including one whopper stat that reveals what a success #BreakTheInternet was for Paper Magazine as well as numbers that show how automakers should focus more on mobile. Check them out below.

Google Cracks Down on Marketers’ Access to Data

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.

Google’s Acquisition Shows It’s Hungry for More Digital Video Advertising

Google is buying mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection.