In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands.
When you do a Google search for "TV is dead," you get 338 million results. Daniel Alegre, Google's president of global partnerships, says he's "not going to be person 338 million and one."
A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men.
Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today.
On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business.
Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans.
Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms.
Here are this week's 10 most compelling data points from the digital marketing space, including one whopper stat that reveals what a success #BreakTheInternet was for Paper Magazine as well as numbers that show how automakers should focus more on mobile. Check them out below.
Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.
Google is buying mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection.