Ad of the Day: Ellie Kemper Helps Buick Get Quirky for Millennial Love
Brand Marketing
Kimmy Schmidt may be unbreakable. But hey, Ellie Kemper, give that retractable roof button a rest already!
Apple’s New Openness to Ad Blockers Threatens to Remove Publishers’ Mobile Ads
Performance Marketing
When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to
These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience
Brand Marketing
Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online [...]
Meet the Talented Performers Behind Some of the Year’s Best Videos
Brand Marketing
Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with. That's why Adweek's Watch Awards honor talent ranging from [...]
Check Out 9 of the Year’s Best Written, Directed and Produced Videos
Brand Marketing
Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the [...]
Why Miller Lite is Targeting Typography-Loving Millennial Guys on Instagram
Performance Marketing
Design aficionados looking for cool fonts and calligraphy have posted more than 2.6 million photos and videos on Instagram with the #typography hashtag. Seriously, who knew? Well, when Miller Lite [...]