Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Using the Ashley Madison hacking scandal as a humorous linchpin, DigitasLBi has unleashed a pro-bono campaign for Rescue Dogs Rock NYC featuring two videos that will appear on the organization's website.
"We wanted to take the gossip-worthy incident of the day and use it to direct people's attention to a cause that deserves a bit more gossip," DigitasLBi creative chief Ronald Ng tells AdFreak.
The premise: Many of the AM cheaters whose identities were revealed by hackers, as well as the livid cheatees, are now, for obvious (if opposite) reasons, in the market for better and more loyal companions—the kind who never call you needy, and don't mind if you double up your partners. At
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in