These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

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Only a fool (or a brand with billions to spend on media) tries to be all things to all people.

That's why Adweek's Watch Awards honor the year's top online videos across a wide range of specific genres and targeted audiences. This year's crop of winners show that success is about building a connection with the right viewers, not necessarily everyone with eyeballs.

Check out the Watch Awards winners across each of our programming categories below:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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