Brand Marketing

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

By Michael Burgi

August 17, 2015

Only a fool (or a brand with billions to spend on media) tries to be all things to all people.

Michael Burgi
@michaelburgi michael.burgi@adweek.com Michael Burgi is Adweek's director of editorial partnerships.
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