What 5 Digital Video Players Are Planning for Their NewFronts Presentations in May
Performance Marketing
Once anything but slick, digital video has emerged as a true rival to linear television and is the first choice for millions of consumers. That phenomenal growth has advertisers as [...]
AOL’s Branded Skip Lets You Avoid Ads If You Take a Quick Survey First
Performance Marketing
AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it [...]
These Digital Stats Show Exactly Why Google Fears Facebook Ads
Performance Marketing
Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe.
AOL’s Digital Prophet Says Millennials ‘Are Freaky for Video’
Performance Marketing
After eight years at AOL, digital prophet David Shing still knows how to preach the gospel of the future. And so there he was Saturday at the Cannes Lions International [...]
Snapchat CEO Explains His App to Parents With a Ridiculously Low-Budget Video
Performance Marketing
If you have no idea how Snapchat works, then this video might help. It comes straight from the CEO's mouth, even if it was done in a distinctly low-budget fashion.
These Are the Digital Trends Everyone in Tech and Advertising Needs to Know
Performance Marketing
One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow.