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Once anything but slick, digital video has emerged as a true rival to linear television and is the first choice for millions of consumers. That phenomenal growth has advertisers as well as viewers taking notice.
What was a $7.5 billion business in 2015 is projected to approach $10 billion this year. “Four years ago, the whole digital video business was a $2 billion business, and now we’re at a place where it’s growing $2 billion a year,” noted Jordan Bitterman, chief strategy officer at Mindshare.