Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
It's certainly no secret that the media world is in the midst of unprecedented changes. There was a time when "change" in media meant television emerging as a challenger to radio, the evolution of black and white TV to color, the advent of cable television networks, and so on. The changes generally came one at a time, and fairly slowly at that. They were relatively easy for media professionals to digest.
Not so today. The media world is in a continuous and massive state of upheaval, moving at warp speed.
This is particularly true in the world of video, where TV—still a powerful medium, to be sure—is now far from the be-all for securing desired levels of video impressions.