Video Is Truly Everywhere, and Ad Buyers Need to Think Beyond TV, Desktop and Mobile

Digital out-of-home is a growing source of impressions

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It's certainly no secret that the media world is in the midst of unprecedented changes. There was a time when "change" in media meant television emerging as a challenger to radio, the evolution of black and white TV to color, the advent of cable television networks, and so on. The changes generally came one at a time, and fairly slowly at that. They were relatively easy for media professionals to digest.

Not so today. The media world is in a continuous and massive state of upheaval, moving at warp speed.


Barry Frey 

This is particularly true in the world of video, where TV—still a powerful medium, to be sure—is now far from the be-all for securing desired levels of video impressions.



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