Video Is Truly Everywhere, and Ad Buyers Need to Think Beyond TV, Desktop and Mobile

Digital out-of-home is a growing source of impressions

It's certainly no secret that the media world is in the midst of unprecedented changes. There was a time when "change" in media meant television emerging as a challenger to radio, the evolution of black and white TV to color, the advent of cable television networks, and so on. The changes generally came one at a time, and fairly slowly at that. They were relatively easy for media professionals to digest.