Diet Pepsi

Before Trump’s Polarizing Political Turn, These 7 Brands Made Him Star of Their Ads

Before he became a presidential front-runner, even before he became a reality TV star, Donald Trump was a celebrity CEO. And following several business best-sellers, Trump became a sought-after brand pitchman for his own products and others. From Diet Pepsi to Pizza Hut, we dug up a few of Trump's more notable commercials.

Fast Chat: Diet Pepsi’s Amy Spiridakis on Bringing Style to Soda Cans

PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed b

Pepsi Looks to Sweeten Diet Brand

In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet Sprite—with the beverage's mainstay

Catching a Buzz

In a summer heat wave, it’s hard to go wrong selling cool drinks, which helps explain why brands like A&W, Miller and Diet Pepsi dominated YouGov BrandIndex’s monthly Top 10 list of improvers in consumer perception for July. Coming in at No.

Ad of the Day: Diet Pepsi

Sofia Vergara picks up where she left off in 2011—i.e., as pretty much the perfect advertising spokeswoman—in this energetic new Diet Pepsi spot, premiering Sunday evening during the Golden Globe Awards on NBC.

Perspective: Generation Appreciation

Targeting the right demographic has always been delicate business for brands. Jingles and logos come and go. But only audience targeting carries with it the inherent risk that by too closely zeroing in on one group, a brand can inadvertently alienate another. Just look at these two ads for Pepsi below.

WDCW Poaches TBWA’s McKendrick

Wong, Doody, Crandall, Wiener has landed TBWA\Chiat\Day L.A. group planning director Clyde McKendrick to head up its strategy efforts, the agency announced Monday.

Sofia Vergara, David Beckham Goof Off for Diet Pepsi

There's been a lengthy lead-up to this new Diet Pepsi spot (from TBWA\Chiat\Day in Los Angeles) starring Modern Family's Sofia Vergara and soccer star David Beckham. First, Sofia showed up in a Diet Pepsi print ad, which people hated on for making her unrecognizable.