Ad of the Day: Diet Pepsi

Sofia Vergara returns in a grand slapstick dance number from TBWA, choreographed by Mark Ballas

Headshot of Tim Nudd

Sofia Vergara picks up where she left off in 2011—i.e., as pretty much the perfect advertising spokeswoman—in this energetic new Diet Pepsi spot, premiering Sunday evening during the Golden Globe Awards on NBC.

As we've mentioned before, the Modern Family actress's appeal is all but unmatched among her peers. No one else is quite the same mix of sexy, talented, funny, fashionable and multicultural. And Vergara is at her best when she's doing broad comedy—which makes a brand like Diet Pepsi perfect for her. In an earlier spot, she teamed up with David Beckham for a goofy beach commercial. Now, TWBA\Chiat\Day amps up the energy with a slapstick dance number (choreographed by Mark Ballas) in which Vergara moves through a Miami nightclub, dealing with one doofus suitor after another, in pursuit of the coolest partner in the room—a can of Diet Pepsi.

Directed by McG, the ad features an updated version of the old song "Whatever Lola Wants," performed here by Ruby Stewart, the daughter of Rod Stewart. Visually, the ad looks great. It also taps into the popularity of shows like Dancing With the Stars (on which Ballas is a celebrity performer) and has the same outsize, inoffensive, middle-America appeal as that program. "Nothing refreshes like a Diet Pepsi" remains as the tagline.

Vergara got her break, at the age of 17, in a Pepsi ad in Latin America. More than 20 years later, she's the epitome of the modern spokeswoman, and still likes her soft drinks.


Client: Diet Pepsi

Spot: "Dance"

Agency: TBWA\Chiat\Day, Los Angeles

Chief Creative Officer: Rob Schwartz

Group Creative Director: Brett Craig

Creative Director: Xanthe Hohalek

Art Director: Helena Skonieczny

Art Director: Mindy Benner

Copywriter: Omeed Boghraty

Copywriter: Suzanne Sherwood

Managing Director: Bill Brooks

Group Account Director: Mike Litwin

Account Director: Tara Mellett

Management Supervisor: Ellie Brigden

Account Executive: Kali Cushing

Group Planning Director: Oke Mueller

Planning Director of Integrated Strategy: Justin Acuff

Senior Account Planner: Natalie Puccio

Executive Producers: Anh-Thu Le, Mila Davis

Senior Producer: Elizabeth Giersbrook

Assistant Producer: Kaitlin Moore

Director of Business Affairs: Linda Daubson

Senior Business Affairs Manager: Laura Drabkin

Talent Payment Manager: Maryam Ohebsion

Broadcast Traffic Coordinator: Eugene Gandia

Production Company: Holmes: Defender of the Faith

Director: McG

Director of Photography: Ramsey Nichols

Executive Producer/Line Producer: Ben Dossett

Executive Producer: Jeff Armstrong

Editing Company: Union Editorial

Editor: Jim Haygood

Assistant Editor: Dylan Firshein

Producer: Lynne Mannino

Postproduction: The Mill

Executive Producer: Sue Troyan

VFX Producer: Sabrina Elizondo

Production Coordinator: Mary Melendez

Lead Flame Artists: Billy Higgins, Tim Bird

Nuke Artist: Edward Anderson

Telecine: Company 3

Colorist: Stefan Sonnenfeld

Music, Sound Design: Squeak E Clean

Music Production: Squeak E Clean Productions & Mario C.

Executive Music Producers: Zach Sinick, Carol Dunn

Arrangers: Rusty Logsdon, Brent Nichols

Sound Design: Squeak E. Clean Productions

Mix: Lime Studios

Mixer: Joel Waters

@nudd Tim Nudd is a former creative editor of Adweek.