Ad of the Day: Diet Pepsi

Sofia Vergara picks up where she left off in 2011—i.e., as pretty much the perfect advertising spokeswoman—in this energetic new Diet Pepsi spot, premiering Sunday evening during the Golden Globe Awards on NBC. As we've mentioned before, the Modern Family actress's appeal is all but unmatched among her peers. No one else is quite the same mix of sexy, talented, funny, fashionable and multicultural. And Vergara is at her best when she's doing broad comedy—which makes a brand like Diet Pepsi perfect for her. In an earlier spot, she teamed up with David Beckham for a goofy beach commercial. Now, TWBA\Chiat\Day amps up the energy with a slapstick dance number (choreographed by Mark Ballas) in which Vergara moves through a Miami nightclub, dealing with one doofus suitor after another, in pursuit of the coolest partner in the room—a can of Diet Pepsi. Directed by McG, the ad features an updated version of the old song "Whatever Lola Wants," performed here by Ruby Stewart, the daughter of Rod Stewart. Visually, the ad looks great. It also taps into the popularity of shows like Dancing With the Stars (on which Ballas is a celebrity performer) and has the same outsize, inoffensive, middle-America appeal as that program. "Nothing refreshes like a Diet Pepsi" remains as the tagline. Vergara got her break, at the age of 17, in a Pepsi ad in Latin America. More than 20 years later, she's the epitome of the modern spokeswoman, and still likes her soft drinks. [jwplayer EbPVh9vI-1kT9Z8rj] CREDITS Client: Diet Pepsi Spot: "Dance" Agency: TBWA\Chiat\Day, Los Angeles Chief Creative Officer: Rob Schwartz Group Creative Director: Brett Craig Creative Director: Xanthe Hohalek Art Director: Helena Skonieczny Art Director: Mindy Benner Copywriter: Omeed Boghraty Copywriter: Suzanne Sherwood Managing Director: Bill Brooks Group Account Director: Mike Litwin Account Director: Tara Mellett Management Supervisor: Ellie Brigden Account Executive: Kali Cushing Group Planning Director: Oke Mueller Planning Director of Integrated Strategy: Justin Acuff Senior Account Planner: Natalie Puccio Executive Producers: Anh-Thu Le, Mila Davis Senior Producer: Elizabeth Giersbrook Assistant Producer: Kaitlin Moore Director of Business Affairs: Linda Daubson Senior Business Affairs Manager: Laura Drabkin Talent Payment Manager: Maryam Ohebsion Broadcast Traffic Coordinator: Eugene Gandia Production Company: Holmes: Defender of the Faith Director: McG Director of Photography: Ramsey Nichols Executive Producer/Line Producer: Ben Dossett Executive Producer: Jeff Armstrong Editing Company: Union Editorial Editor: Jim Haygood Assistant Editor: Dylan Firshein Producer: Lynne Mannino Postproduction: The Mill Executive Producer: Sue Troyan VFX Producer: Sabrina Elizondo Production Coordinator: Mary Melendez Lead Flame Artists: Billy Higgins, Tim Bird Nuke Artist: Edward Anderson Telecine: Company 3 Colorist: Stefan Sonnenfeld Music, Sound Design: Squeak E Clean Music Production: Squeak E Clean Productions & Mario C. Executive Music Producers: Zach Sinick, Carol Dunn Arrangers: Rusty Logsdon, Brent Nichols Sound Design: Squeak E. Clean Productions Mix: Lime Studios Mixer: Joel Waters

Brand Marketing

Ad of the Day: Diet Pepsi

Sofia Vergara returns in a grand slapstick dance number from TBWA, choreographed by Mark Ballas

Tim Nudd

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Tim Nudd