Diageo

Johnnie Walker’s Intense VR Campaign Shows the Consequences of Drunk Driving

While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it's also a time when there's a major concern around people drinking and driving.

Diageo’s Global Media Agency Review Comes Amid Greater Scrutiny of Costs

The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new CFO Kathryn Mikells stressed the need for bette

Nick Offerman’s Yule Log for Lagavulin Is 45 Minutes of Silent, Uninterrupted Brilliance

Few performers could make staring into a camera for an extended period of time engaging, let alone feel like a treat. But Nick Offerman's love of Lagavulin whisky has been well documented. And now he's filmed a Yule Log video for his favorite whisky brand, in which he sits in a fine leather chair next to a crackling fire, calmly staring into the camera for 45 minutes and moving only now and then. And it's delightful. 

Jude Law Chases a Gorgeous, Classic Car in Johnnie Walker’s Sequel to ‘The Gentleman’s Wager’

Jude Law is back to make another luxe bet over a couple of glasses of Johnnie Walker.

72andSunny Takes a Global Role on Unilever’s Axe

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role.

After 15 Years With BBH, Johnnie Walker Picks a New Agency

Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and Wieden + Kennedy.Agencies met this week with the client in Amsterdam for final meetings on the Scotch brand, which spent $40 million in measured media in 2013.

Nick Offerman Sings the Ballad of the Responsible Whisky Drinker for Diageo

Nick Offerman loves whisky, his guitar, woodworking and horseback riding. But he's man enough not to mix his favorite beverage with the last two—and quite upset that he doesn't have three hands so he can mix the first two.

Sean ‘Diddy’ Combs Is Rebranding Ciroc for the Millennial Mindset

Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years.

Even BBH’s Rivals Wonder Why Johnnie Walker Is in Review

Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle Bogle Hegarty and its "Keep Walking" campaign.

Whisky Makers Applaud Scots’ Vote Against Independence

The Scottish people have spoken, and the country’s powerful whisky industry is raising a quiet toast to the vote against independence.