How Sperry’s ‘Micro-Influencers’ Reach Impressive Heights for Little Cost on Instagram
Sperry, which is known for its boat shoes that anchor its 41 U.S. stores, is ramping up its digital marketing game—specifically on Instagram. Since eMarketer recently predicted 74 percent of U.S.
Ben & Jerry’s Is Early Winner in Instagram Ad Race
Performance Marketing
Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion.
Only 30 Percent of Brands’ Pinterest Engagement Come From Own Pins
Performance Marketing
Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely.
Pinterest, Twitter Step Up Their Analytics Games
Performance Marketing
Social data can be as messy as a two-year-old. And most marketers are like new parents, still coming to grips with how to deal with social data and more importantly, [...]
Pongr Picks Up Israeli Startup Sightec
Performance Marketing
As more of the Internet’s real estate becomes populated with pictures, companies are racing to develop computer vision technology that can pick out objects in an image and convert them [...]
Curalate Pairs Pinterest, Instagram Analytics
Performance Marketing
Over the past year or so, images have become social marketing’s breakout currency. Pinterest played a heavy role in that shift, as did Instagram’s surging popularity and its acquisition by [...]