Pinterest, Twitter Step Up Their Analytics Games

Both moves help third-party marketing developers

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Social data can be as messy as a two-year-old. And most marketers are like new parents, still coming to grips with how to deal with social data and more importantly, the mess that is social analytics. And like toddlers learning to walk, talk and feed themselves, social platforms are still working out how best to help that process.

That all can take some time, sometimes longer than marketers might like. But this week Pinterest and Twitter respectively (and finally) introduced and enhanced their analytics platforms.

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