Curalate Pairs Pinterest, Instagram Analytics

Also adds promotions tool for photo-sharing service

Over the past year or so, images have become social marketing’s breakout currency. Pinterest played a heavy role in that shift, as did Instagram’s surging popularity and its acquisition by Facebook. The ascendance of images has increased the need for marketers to be able to measure their impact, leading to the rise of companies like Curalate, Pinfluencer, Simply Measured and Nitrogram, all of which either specialize in Pinterest or Instagram analytics.