New York Lottery Cuts to Finalists
Brand Marketing
The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, [...]
Infiniti Launches Global Creative Review
Brand Marketing
Nissan is reviewing global creative responsibilities for its luxury Infiniti brand, an Infiniti representative has confirmed.
Edible Arrangements Shifts to New Shops
Brand Marketing
Edible Arrangements has turned over its creative and media agency relationships. Succeeding Stern Advertising on the creative business is The Richards Group in Dallas. At the same time, Horizon Media [...]
Kirshenbaum Bond Senecal Wins Simmons Account
Brand Marketing
Simmons Bedding Co. has hired Kirshenbaum Bond Senecal + Partners as its new lead creative agency. The selection came after a three-month review in which there were two other finalists: [...]
The Philly Cream Cheese Agency Shift Took a While
Brand Marketing
Kraft Foods’ shift of creative responsibilities for Philadelphia Cream Cheese came after months of meetings between Kraft executives and new agency Roberts + Langer DDB, according to sources. The meetings [...]
Mcgarrybowen Gets a Toehold Into P&G
Brand Marketing
Procter & Gamble’s shift of the Aussie creative account to mcgarrybowen takes a bite out of Publicis Kaplan Thaler’s P&G business, but the agency still handles a litany of the [...]