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Procter & Gamble’s shift of the Aussie creative account to mcgarrybowen takes a bite out of Publicis Kaplan Thaler’s P&G business, but the agency still handles a litany of the company's brands.
Among them are Swiffer, Cascade and Dawn—from The Kaplan Thaler Group—as well as Crest, Scope, Oral B, Bounty and Charmin—from Publicis. The New York offices of the two Publicis Groupe agencies merged last month.
Media spending on Aussie, a line of mid-tier hair-care products, exceeded $10 million last year, down from nearly $13 million in 2010, according to Nielsen.
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