It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
Edible Arrangements has turned over its creative and media agency relationships.
Succeeding Stern Advertising on the creative business is The Richards Group in Dallas. At the same time, Horizon Media in New York is replacing MediaCom on media planning and buying.
Horizon and Richards "not only are considered leaders in the advertising and marketing industries, but [also] they share our entrepreneurial mindset and business philosophy," said Edible Arrangements CEO Tariq Farid, in a statement.
The shift came after a series of credentials and chemistry meetings between the agencies and executives at Edible, which is based in Wallingford, Conn.