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The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment.
The creative contenders are McCann Erickson, FCB Garfinkel and the incumbent, DDB, according to a representative for the New York State Gaming Commission. The media finalists, the rep added, are UM, Initiative and incumbent OMD.
Annual media spending approaches $50 million.
The Gaming Commission launched the review in the spring.
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