Papa John's has completed its search for a new lead creative agency.
Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. The brand's annual media spending totals about $120 million.
The new agency succeeds Zimmerman Advertising in Fort Lauderdale, Fla., which did not defend. Zimmerman, however, continues to plan and buy all media for Papa John's and create franchisee and co-operative advertising. Neither of those assignments was in play.
The Papa John's search began in November and was managed by NJS Consulting in Miami.
Among the key decision makers was Bob Kraut, the pizza chain's new global marketing chief. Kraut, a former marketing leader at Arby's and Pizza Hut, joined Papa John's in October.
In a statement about the selection, Kraut cited Grey's "keen insights" into the brand and the broader quick-service pizza category. The Louisville, Ky.-based company describes itself as the third-largest pizza delivery company worldwide.