Ad of the Day: Cisco Gives a 360 Tour of the Mind-Bending Space Hotel of the Future
Brand Marketing
There's a Chris Van Dusen book that my kids love called I Built a House, in which a boy sketches his wild and futuristic dream home, which includes an underwater [...]
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
7 Marketing Heavyweights Spill Huge Digital Stats
Performance Marketing
Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up [...]
How CNN Made a Cisco-Sponsored Web Series About Progressive Cities
Performance Marketing
During CNN's 2014 Upfronts, president Jeff Zucker vowed that the network would be focusing on its digital presence and creating new opportunities for advertisers.
Bloomberg’s Paul Marcum Is Trying to Make Business Videos Go Viral
Performance Marketing
Photo: Alfred Maskeroni
Cisco Ad, Like the Future It Depicts, Is All Delightfully Interconnected
Brand Marketing
IDEA: The Internet of Things—or as Cisco calls it, "the Internet of everything"—is quickly advancing, as seen in the array of magically interconnected devices at this year's Consumer Electronics Show. [...]