Ad of the Day: Ewan McGregor Waxes Poetic on Human Achievement for Cisco

The pyramids, the mocachino and the internet

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Most readers probably won't know that Cisco is responsible for all of human evolution, past, present and future. But the argument almost seems convincing when delivered by Ewan McGregor.

The actor stars in a new 60-second commercial from Goodby Silverstein and Partners, recapping the past few billion years of life on Planet Earth, focusing on the achievements of homo sapiens. "Congratulations, fellow human beings," he says in the spot's opening salvo. "We made it. We sprouted limbs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in