Cisco Ad, Like the Future It Depicts, Is All Delightfully Interconnected

GSP spot ends where it begins

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IDEA: The Internet of Things—or as Cisco calls it, "the Internet of everything"—is quickly advancing, as seen in the array of magically interconnected devices at this year's Consumer Electronics Show. (Teddy bear that checks your kid's vitals as she sleeps? Check.) But how to dramatize that in a TV spot?

The ad itself should be magical and interconnected, Cisco reasoned, and offer a glimpse of a near future that, in fact, is almost the present day.

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