Chipotle

Chipotle Picks Venables Bell & Partners, MullenLowe Mediahub to Help Turn Its Brand Around

Chipotle has picked Adweek's 2016 Breakthrough Agency of the Year, Venables Bell & Partners, and MullenLowe Mediahub to handle its creative and media business after a review.

It Sounds Obvious, but to Be Trusted, Brands Must Be Honest

After the nastiest, most mean-spirited presidential campaign in modern history resulted in a new presidency that will be markedly different from the last eight years, many questions remain about whether the divided country can overcome its deep lack of trust in our government, the media, and many institutions.

See the First Two Episodes of Chipotle’s Weekly, Minute-Long Snapchat Show

Is Chipotle dishing out some sick stuff? This time, the burrito chain sincerely hopes so. Chipotle's image has taken a beating all year, what with E. coli and norovirus outbreaks and the indictment of its chief creative officer on drug charges. Just yesterday, the company reported a nearly 15 percent third-quarter revenue decline, continuing a downward spiral. Now, seeking to boost its brand, win new fans and jumpstart sales, Chipotle is targeting the college and high-school crowd on Snapchat (user name: ChipotleSnaps) with a minute-long weekly comedy show called "School of Guac."

An Embattled Chipotle Is Looking for a New Creative Agency Partner

Fast casual chain Chipotle has begun the process of bringing a new ad agency partner on board to help guide its marketing efforts.

Ad of the Day: Is Chipotle’s Latest Epic Animated Film Actually a Cry for Help?

Did you ever play that game Lemonade Tycoon—the one where you start with a lemonade stand and have to turn it into a world-dominating conglomo?

Chipotle Marketing Exec Indicted in Major Crackdown on Cocaine Buyers in New York

Mark Crumpacker, Chipotle's chief creative and development officer, has been indicted as part of a New York City drug ring bust.

Starbucks’ Off-Menu Rainbow-Colored Drinks Are Lighting Up Instagram

Colorful, off-menu drinks at Starbucks have taken over Instagram. About a month ago, pictures of a beverage called a "pink drink" that's made with acai tea and coconut milk started popping up on the app, followed by purple, blue, green and orange varieties.

How Chipotle’s Food Scares May Be Affecting Foot Traffic and Sales

Foursquare's data points are becoming a bigger part of its business, and this week it flexed a little muscle in that regard.

5 Reasons Marketers Have Largely Overlooked Generation X

 

All Chipotles Will Close for Hours-Long Safety Talk. Will It Help, or Taint the Brand Even More?

Today's announcement that Chipotle will temporarily close its entire system on Feb. 8 for a few hours of food safety training was only the latest development for a chain that's made headlines with a string of health incidents.