Starbucks' Off-Menu Rainbow-Colored Drinks Are Lighting Up Instagram

#Pinkdrink is leading the craze

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Colorful, off-menu drinks at Starbucks have taken over Instagram. About a month ago, pictures of a beverage called a "pink drink" that's made with acai tea and coconut milk started popping up on the app, followed by purple, blue, green and orange varieties.

Just like how under-the-radar menus from Chipotle and Panera have become Internet obsessions  with dedicated websites in recent years, Starbucks' bright juices have spread across Instagram and Twitter in recent weeks.

So, Adweek asked social analytics company Spredfast to crunch Instagram data on the hashtags associated with the drinks.

Between May 10 and June 26, users have tagged 14,134 Instagram posts with #pinkdrink.



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