Colorful, off-menu drinks at Starbucks have taken over Instagram. About a month ago, pictures of a beverage called a "pink drink" that's made with acai tea and coconut milk started popping up on the app, followed by purple, blue, green and orange varieties.
Just like how under-the-radar menus from Chipotle and Panera have become Internet obsessions with dedicated websites in recent years, Starbucks' bright juices have spread across Instagram and Twitter in recent weeks.
So, Adweek asked social analytics company Spredfast to crunch Instagram data on the hashtags associated with the drinks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in