Brands Try to Redefine Emojis in Twitter’s Latest Hashtag Game
Performance Marketing
Brands have hit peak emoji mania. This morning, the hashtag #NewMeaningsforEmojis started trending nationally on Twitter, and brands were quick to weigh in with their takes on the small digital [...]
Charmin ‘Rolls Out’ Bold New Native Ad Campaign
Brand Marketing
Fifty years ago, Charmin bathroom tissues struck gold by launching TV spots in which the prissy grocer Mr. Whipple scolded his customers for squeezing the Charmin, only to be exposed [...]
See Denny’s Devilish Tweet to Auburn Fans After the BCS Title Game
Creativity
Raise a giant Cherry Coke and toast Denny's for this great tweet after the BCS title game—offering distraught Auburn fans a road map for where they can comfort-eat their miseries [...]
Charmin Thinks Twice About Its ‘Asgard’ Joke, Even Though Twitter Loved It
Creativity
First, Charmin cracks the Internet up with its potty humor. Then it wipes its Twitter clean. On Friday, the toilet-paper brand squeezed out a triumphant movie-related pun—"We've always been an [...]
Oreo’s Royal Baby Tweet Gives Birth to Twitter Debate
Performance Marketing
Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing.
Charmin Welcomes Fans to Nascar Race With Billboard Potty Humor
Creativity
I love it when brands finally catch on to jokes the rest of us were making in fourth grade.