Brands Try to Redefine Emojis in Twitter's Latest Hashtag Game

The real meaning of fist bumps and smiley faces

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Brands have hit peak emoji mania. This morning, the hashtag #NewMeaningsforEmojis started trending nationally on Twitter, and brands were quick to weigh in with their takes on the small digital icons.

Charmin is well-known for its social potty humor, so it's no surprise that its social team posted an image mashing up poo, a bear and a smiley face to sum up its take on emojis.

Meanwhile, GE and 3M both showed their love of technology and science.

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