Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
First, Charmin cracks the Internet up with its potty humor. Then it wipes its Twitter clean.
On Friday, the toilet-paper brand squeezed out a triumphant movie-related pun—"We've always been an #Asgardian"—along with the image of a cartoon bear wearing a winged-helmet and brandishing TP as though it were Thor's hammer. The titular character of Thor: The Dark World, which opened in theaters that very day, hails from Asgard, and Asgard sounds like "ass guard," so most commenters were bowled over by the pithy poop-culture tie-in.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in