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Fifty years ago, Charmin bathroom tissues struck gold by launching TV spots in which the prissy grocer Mr. Whipple scolded his customers for squeezing the Charmin, only to be exposed for sneaking a pleasure-filled squeeze himself behind the display case.
The "squeeze" was likely code for a certain bodily function, making Charmin all the bolder for ushering in a new era of breakthrough advertising for such once-taboo products as laxatives, toilet bowl cleaners, hemorrhoid suppositories and even tampons, at the time disguised as feminine hygiene aids.