What Does ‘Why’ Mean to Your Direct Mail?
Performance Marketing
“Why?” For so many reasons, it’s the best question in marketing. “Why?” gets right down to the main point.
What Donald Trump’s Win Means for Promotional Products
Performance Marketing
Donald Trump shocked the world last Tuesday when he won the 2016 presidential election. While political campaigns are usually won on the issues, there's another element that I think is [...]
Michelle Obama: Marketing Can Make America Healthier
Brand Marketing
I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would [...]
Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living
Brand Marketing
New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani.
Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com
Brand Marketing
Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign [...]
Benchmarking: There’s No Such Thing as an Average 2% Response Rate
Performance Marketing
It seems easy enough to answer the question: How to know if a marketing campaign measures up? But managing client expectations (whether they're internal or external) is sometimes more fuzzy