Why Some Big Brands Are Starting to Produce Their Own Podcasts
Performance Marketing
Hidden in the basement of the InterContinental New York Barclay Hotel in midtown Manhattan is a deserted tunnel that once transported wealthy travelers to and from Grand Central Terminal during [...]
How Vevo Is Personalizing the Ad Experience With Brands Like Honda
Performance Marketing
Vevo wants to become the Lunchables for music videos, more or less. "Music videos are snackable. Bite-sized. That's why they're so popular," said Vevo's svp of national sales, Adam Smith.
Ad of the Day: Coors Light Celebrates Overcoming Adversity With Documentary-Style Spot
Brand Marketing
Is Coors Light's new campaign an ad for the beer brand or for a fashion designer? Well, it's kind of both.
Branded Content Leads to 59% Better Recall Than Other Digital Ads
Performance Marketing
Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School. Here are a few quick hits from [...]
CNN’s 360-Degree Videos for Norfolk Southern Will Make You Fall in Love With Trains
Performance Marketing
Norfolk Southern gave Democratic and Republican convention attendees tours of its trains and a chance to meet some of its employees without anybody having to walk outside.
CNN’s In-House Studio Is Bringing the DNA of the Network to Branded Content
Brand Marketing
Specs Who Otto Bell Current gig Vp, group creative director, Courageous at CNN Previous gig Creative director, OgilvyEntertainment