Performance Marketing

Branded Content Leads to 59% Better Recall Than Other Digital Ads

IPG MediaLab-led study offers intriguing data

By Christopher Heine

September 23, 2016

Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School.

Christopher Heine

Christopher Heine is a New York-based editor and writer.

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