Rupert Maconick

Why Marketers Need to Invest in Authentic Long-Form Storytelling

In the wake of the Pepsi debacle, brands should turn up the authenticity in their marketing budgets with more long-form films and documentaries.

Why Marketers Must Move Beyond ‘Branded Content’ and Create Entertainment

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality.