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The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content.
"We're flipping the script by becoming the creators," said David Beebe, the head of Marriott International's content studio. "You can't just make a commercial anymore. You have to create something of value."
Beebe is behind the studio, which was created in 2014, and team that focuses on distributing content of all types including digital series, documentary-style TV programs or short films.