5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing
Performance Marketing
If you listen to Mark Zuckerberg these days, the future of marketing is chat, specifically within the Facebook Messenger app, with its 1 billion monthly users. Just three months after [...]
Not All Bots Are Trying to Rip Off Digital Advertisers
Performance Marketing
It's been estimated that anywhere from 56 percent to 62 percent of Internet traffic is automated, meaning that ads routinely go unseen by actual people at a startling rate.
Horror Film Lets You Have an Increasingly Intense Chat With the Main Character
Performance Marketing
In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now. [...]
Ad Industry Launches Effort to Combat Rampant Fraud
Performance Marketing
A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board.
Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats
Performance Marketing
Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and [...]
Twitter Says Over 13 Million Accounts May Be Bots and Fakes
Performance Marketing
Updated: The initial version of this story reported that 23 million Twitter users were bots, based on the 8.5 percent of Twitter users who use an automatic platform to access [...]