Ad Industry Launches Effort to Combat Rampant Fraud

Facebook, Google and AOL join the Trustworthy Accountability Group

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A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board. Top brands, agencies, Internet and ad tech companies have officially signed on with the Trustworthy Accountability Group (TAG), which is going after one of the most pressing problems facing CMOs.

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