5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing


If you listen to Mark Zuckerberg these days, the future of marketing is chat, specifically within the Facebook Messenger app, with its 1 billion monthly users.

Just three months after opening up Messenger bots to developers and brands, marketers are experimenting with everything from automated shopping to recipe recommendations.

Here's a look at how five brands are using chatbots as part of their marketing strategies.

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