This Bot Analyzes Trump’s Tweets About Brands, Then Shorts Their Stocks
Performance Marketing
For better or worse, brands are trying to stay out of Trump's tweets. When the president criticized General Motors for making Cruze models in Mexico on Twitter earlier this month,
Perspective: Snoring in Your Seat
Brand Marketing
It’s not often that an airframe manufacturer needs to trouble with direct-to-consumer advertising. After all, few shoppers flipping through a magazine have $332.9 million to drop on a new 747. [...]
Emirates Airline Launches U.S. TV Ad Campaign
Brand Marketing
Emirates Airline has launched a national television campaign in the United States, the airline's creative agency StrawberryFrog announced today.
For Winsor, crowdsourcing is a family affair
Creativity
You have to hand it to John Winsor, former Crispin exec and founder of Victors & Spoils. He really walks the walk when it comes to his belief in the [...]