Eastern Air Lines Is Staging a Comeback After 25 Years on the Ground

The legacy carrier has a new fleet and big plans

Thursday, May 29, 2015 was an ordinary day at Miami International Airport, except for Flight 3145. After the Boeing 737-800 lifted off, flight attendants began serving soft drinks and plantain chips. The plane's destination, 42 minutes away, was Havana, Cuba. Surprising? So was the carrier. It was Eastern Air Lines.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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