Walmart’s Social Is Getting 10X ROI and Tens of Thousands of Daily Interactions
Performance Marketing
During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, "Our interactions on
Mobile Boosts Cyber Monday; Facebook and Twitter Not So Much
Performance Marketing
Cyber Monday sales grew 17 percent year over year to almost $2 billion as spending by mobile shoppers soared, according to numbers released by Adobe today. At the same time, [...]
IBM: Mobile Sales Jump 63%, Social Commerce Slips
Performance Marketing
With Apple's iPad and iPhone dominating activity, mobile sales on Black Friday hit 16 percent, according to a report from IBM, representing 63 percent growth compared to 2011.
Retailers Jockey for Holiday Mobs
Brand Marketing
It's a familiar story. After Thanksgiving, hordes of holiday shoppers race to big box stores, shoving each other out of the way to get the best deals.
Your Digital Black Friday Survival Guide
Performance Marketing
I Think We’re Parked in Alaska
Brand Marketing
With Black Friday nigh upon us, mall-based retailers everywhere—not least of them the 520 or so stores inside Bloomington, Minnesota’s Mall of America—have visions of packed parking lots dancing in [...]