I Think We’re Parked in Alaska

Mall of America uses SMS to aid stranded Black Friday shoppers

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With Black Friday nigh upon us, mall-based retailers everywhere—not least of them the 520 or so stores inside Bloomington, Minnesota’s Mall of America—have visions of packed parking lots dancing in their heads. But the mother of all shopping centers has a problem that many retail settings do not: 12,550 parking spaces.

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