These Young Creatives Were Named ‘Future Lions’ at Cannes. Where Are They Now?
Brand Marketing
The Future Lions program, run by digital agency AKQA in conjunction with the Cannes Lions International Festival of Creativity, asks advertising students to tackle a simple but challenging brief: come [...]
FTC Warns Search Engines to Better Distinguish Ads From Search Results
Performance Marketing
Search engines, like Google and Bing need to make sure users can easily distinguish between paid and actual search results, or they could run afoul of the Federal Trade Commission.
Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns
Performance Marketing
Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one [...]
Mobile Advertising Skyrocketed 111% Last Year
Performance Marketing
Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year.
Best March Madness Promoted Tweets So Far
Performance Marketing
Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament.
Google Search Exec Questions Facebook Graph Search
Performance Marketing
Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google.